Yelp: https://www.yelp.co.uk/
Bing Places for Business: https://www.bingplaces.com/
Google My Business: https://www.google.com/business
Hotfrog: https://www.hotfrog.co.uk/
Scoot: https://www.scoot.co.uk/
Thomson Local: https://www.thomsonlocal.com/
Yellow Pages UK: https://www.yell.com/
Foursquare: https://www.foursquare.com/
192.com: https://www.192.com/

Yelp: https://www.yelp.co.uk/
Pricing Strategy: Offer a listing service for £150, with an optional monthly review management plan (£50/month).
Selling Tips: Highlight that Yelp is a top site for local business reviews, especially for service-based industries like restaurants, salons, and home services. Positive Yelp reviews can drive significant traffic and conversions.
How to Sell: Use case studies of businesses in similar industries to show how Yelp listings drive traffic and sales. Emphasise the importance of review management to maintain a good reputation.

Bing Places for Business: https://www.bingplaces.com/
Pricing Strategy: Include this as part of a local SEO package (£200 for setup, or include it in a comprehensive package).
Selling Tips: Although Google dominates search, Bing still holds a significant market share, especially among older users and business professionals. A Bing listing can help capture this audience.
How to Sell: Offer Bing Places setup as an add-on to a Google My Business service. Position it as an opportunity to reach untapped markets and gain visibility across additional search engines.

Google My Business (Google Maps Listing): https://www.google.com/business
Pricing Strategy: Base package for setup and optimisation (£250), with a monthly maintenance plan (£75/month) for updates and review management.
Selling Tips: This is the most critical listing for local businesses. Highlight the importance of appearing on Google Maps and in local search results, which drive a significant portion of local foot traffic and online leads.
How to Sell: Use data to show how optimising the GMB profile can improve visibility and customer engagement. Offer a demo or case study showing increased traffic from an optimised listing.

Hotfrog: https://www.hotfrog.co.uk/
Pricing Strategy: Offer a one-time setup service (£100) or include it as part of a broader directory submission package.
Selling Tips: Hotfrog is a well-regarded business directory, especially useful for increasing visibility in niche markets. It’s good for SEO due to its high domain authority.
How to Sell: Emphasise the SEO benefits and use it as part of a comprehensive directory listing service, rather than selling it as a standalone item.

Scoot: https://www.scoot.co.uk/
Pricing Strategy: List this as part of a bundled package (£150 for several directory submissions).
Selling Tips: Scoot is popular in the UK for local searches, particularly for trades and small businesses. It’s often used as a verification source by other platforms.
How to Sell: Explain the benefits of consistent NAP data across platforms and directories for local SEO, and how Scoot contributes to this.

Thomson Local: https://www.thomsonlocal.com/
Pricing Strategy: One-time setup (£150) or include in a package with additional UK-focused directories.
Selling Tips: It has a strong UK focus and is often used by older demographics who still trust traditional directory services. It’s useful for businesses targeting specific UK localities.
How to Sell: Highlight its legacy and reputation, especially if your client’s target audience includes older or more traditional users.

Yellow Pages UK (Yell.com): https://www.yell.com/
Pricing Strategy: Setup fee (£200), with an optional enhanced listing service (£50/month).
Selling Tips: Yell is one of the oldest and most recognised business directories in the UK. Its listings frequently rank well on search engines, making it an essential part of a local SEO strategy.
How to Sell: Leverage its brand recognition and the trust it has among UK consumers. Mention how an enhanced listing can provide better visibility on the platform.

Foursquare: https://www.foursquare.com/
Pricing Strategy: One-time setup (£150) or include as part of a comprehensive local listing package.
Selling Tips: Foursquare is great for location-based services and businesses targeting younger, tech-savvy customers. It integrates with apps like Swarm, Uber, and social media platforms.
How to Sell: Position it as a way to reach mobile users who rely on location-based apps. It’s particularly good for businesses in retail, hospitality, and entertainment.

192.com: https://www.192.com/
Pricing Strategy: Offer a one-time submission service (£100) or as part of a UK-focused directory bundle.
Selling Tips: This directory is well-regarded in the UK for finding contact information and business details. It’s used by people looking for trustworthy businesses.
How to Sell: Emphasise its use as a verification source and its authority in UK search results. It’s particularly useful for service-based businesses looking to establish credibility.

Comprehensive Package Offering

You could bundle these services into three tiers:

1. Basic Package (£300):

   • Includes Google My Business, AddMe, and Bing Places listings.

2. Standard Package (£600):

   • Includes Basic Package services plus Yelp, Hotfrog, and Scoot listings.
   • Adds review management for Google My Business.

3. Premium Package (£900):

   • Includes all directories plus enhanced listings on Yell and Thomson Local.
   • Monthly maintenance and review management for all platforms (£150/month).

Selling Tips for the Overall Service

1. Demonstrate Value with Case Studies:

   • Show examples of how clients’ search rankings improved after listing optimisation.

2. Focus on Local SEO Impact:

   • Explain how directory submissions increase local search visibility, which directly impacts traffic and sales.

3. Offer a Free Audit:

   • Provide an initial audit of the client’s current local search presence. Highlight gaps and opportunities to improve.

4. Highlight NAP Consistency:

   • Educate clients on the importance of having consistent Name, Address, and Phone Number details across all platforms to boost local SEO.

By offering a comprehensive approach, you can position your company as a one-stop solution for improving online visibility and boosting local search rankings, making it an attractive service for businesses aiming to capture more local traffic.